For the past few years I have reading eBooks on my HTC touch phone. On and off I have debated buying an eReader and recently purchased a Sony PRS-300 (eReader Pocket Edition). While I was happy using my HTC phone to read, I didn't realize what I was missing. Using the Sony eReader makes a world of difference.
The eReader uses E Ink technology making the text really clear. There's a nice amount of text on each page and using the device is simple. Purchasing and downloading books is easy and the device can hold two or three hundred books. Above all it is really pleasurable to read on the device.